Shop for spring during downtown Birmingham’s Spring Stroll

BIRMINGHAM — Over 25 businesses will be participating in this year’s Spring Stroll event in downtown Birmingham. Adults and children alike are invited to the Spring Stroll on Saturday, April 15.

The Spring Stoll event provides an organized opportunity to leap into the season with shopping in the community. Participants will be able to browse spring products and trends in apparel, home décor and beauty. Additionally, merchants will be offering promotions and giveaways.

This year’s event is co-sponsored by The Surnow Co. and Cooper Street Cookies. With staggered start times, the Spring Stroll will take place 11 a.m.-2 p.m.

Participants are asked to register for the event at ALLINBirmingham.com/calendar. Attendees will receive a bag, a map and an optional activity sheet for kids.

“During this fun spring-themed event, families will enjoy strolling through downtown Birmingham, exploring dozens of merchants to collect giveaways and take advantage of promotions,” Birmingham Shopping District Public Relations Specialist Erika Bassett said. “An optional activity sheet is available for little ones to complete during the event.”

Giveaways vary with each retailer. Some examples of what to expect include cookies, trinkets, stickers and more. Bassett said most businesses will have a giveaway that is kid friendly.

“While the event is very family-friendly, it is also great for groups of friends and couples,” Bassett said. “With a variety of participating retailers, it is a great way to explore businesses and see what’s new for spring.”

New businesses such as Faherty Brand and Rotate Boutique will be participating, as well as local favorites such as Birmingham Wine, Woodward Standard Print House and Zahra.

Faherty Brand is a clothing store for men, women and children. They are offering specialty tote bags for shoppers, as well as a special coupon for 20% of their purchase.

This is Faherty’s first year participating in the Spring Stroll, since they have only been in Birmingham for about six months.

“We are so excited that we actually get to be participating at these events, because it does help our store’s brand awareness,” Faherty Brand Manager Sean Boyd said. “Every day we still get people who don’t know that we’ve opened yet. It has been really beneficial for everyone, and it has been cool to have these opportunities to connect to the community and get the kids involved.”

Several other businesses will be offering a range of specials. As of right now, Axis Music Academy plans to offer a free lesson pass and candy to shoppers.

“We always love inviting the community to explore downtown Birmingham’s unique local businesses and are looking forward to an afternoon out and about after a really long winter,” Bassett said.

Free parking will be available for the first two hours at five municipal parking structures throughout downtown. More information on parking can be found at ALLINBirmingham.com/park.