Published March 26, 2014
Madison Heights holds pub crawl for Memorial Day Parade
By Andy Kozlowski firstname.lastname@example.org
MADISON HEIGHTS — St. Paddy’s Day has come and gone, but Madison Heights will hit the bars again soon during its pub crawl to support the Memorial Day Parade.
The pub crawl will run from 5:30-11:30 p.m. April 12, departing by bus from the southeast corner of the Kmart parking lot at 12 Mile and John R. People are free to follow along in their vehicles, as well.
GFWC Madison Heights Intermediate Women’s Club (MHIWC), in cooperation with the Parade Committee, once again sponsors the event, which is now in its third year.
Three groups will visit six venues, all in the city: Augie’s Bar and Grill, Celina’s, On the Rocks, The Coach Sports Grille, The Masters and The Pour House (formerly known as DB Cooper’s). Everyone will visit each venue, and those who want to linger past 11:30 p.m. are welcome to do so.
The cost before April 1 is $15 per person, which covers bus transportation, cover charges, a donation to the parade, and coupons for future visits to a number of the venues. Registration the day of the event costs $20 per person and is limited to the number of seats still available on the bus. Those who want to be in the same group are advised to register by April 1 and indicate on their forms the people with whom they wish to be grouped.
Registration forms are available at each of the six venues and can also be acquired by calling Laurie Geralds, crawl coordinator with the MHIWC, or her father, Monte Geralds, member of the Parade Committee.
“This event is a great opportunity for people to have a fun night out while benefitting the parade and learning about venues they may not have been to before, which is a win-win for the parade and the venues,” said Laurie Geralds.
Between the first two years’ events, the pub crawl raised more than $5,000 for the Memorial Day Parade, which had its funding cut by the city several years back and has had to be privately funded ever since.
“The second pub crawl was not as well-attended as the first. We don’t know why, exactly, but we’re getting a lot of positive feedback already for this year, so we think the numbers will be up again,” Laurie Geralds said.
They’re also tweaking the formula based on the first two years of feedback.
“The first year, we did 10 venues, and we got a very clear message from participants that they didn’t think the time at each venue was long enough to order food, relax and enjoy the venue fully before moving on to the next one,” Laurie Geralds said.
She also noted that on top of the money raised by the people participating in the tour, the parade also makes money from the venues, all of which are paying sponsorship fees.
“We appreciate their continued support,” Laurie Geralds said.
Monte Geralds said that from his position on the Parade Committee, he’s been pleasantly surprised by the unwavering commitment of all the groups involved.
“The community is committed to it because we believe that the Memorial Day Parade is a very important part of our tradition and it’s appropriate that we save it,” Monte Geralds said. “The events we’ve been sponsoring, like the spaghetti dinner, and support from community groups like the Women’s Club donating more than $3,000 a year as sponsors of the Crop ‘N Craft and pub crawl, and other groups like the (Best Buy) Geek Squad, the Lions Club, Meijer, the VFW Hall and more … have all proven to be consistent, and this has been very rewarding to us on the committee.
“At first we weren’t sure we’d be able to sustain this, but these people have come back year after year,” Monte Geralds said. “This is just a solid community with very reliable people who commit and follow through, and that’s why we love this community so much and consider it so special.”