Published November 29, 2013
Emagine scraps plans for Roseville location
By Kevin Bunch firstname.lastname@example.org
ROSEVILLE — Plans to put an Emagine Theatre in Roseville hit a dead end, as the company decided not to move forward with its proposed multimillion-dollar plans at 13 Mile Road and Little Mack Avenue.
Roseville City Manager Scott Adkins said he received a phone call from Emagine CEO Paul Glantz in late August informing Adkins that the project was not economically feasible and that the company would be withdrawing its proposal.
“We really don’t know what their decision process was,” Adkins said. “He said the project was off the table and that there was nothing the city had done or had not done to take the project off the table.”
Glantz said as Emagine Entertainment updated the cost of the project, they found that it was high in relation to the money they could make and the risk.
“As we refined the cost, relative to the market opportunity, we concluded that the risk-return parameter didn’t work for us,” Glantz said.
Adkins said the city, Macomb County and the Macomb County Economic Development Corporation had all offered assistance on the project, but it did not work out. Nevertheless, he said the offer still stands for Emagine, if the company changes its mind and decides to move forward on the property anyway.
“It was disappointing for us to hear that, but we’re resilient,” Adkins said. “We will be pursuing other options.”
The city still has a commercial rehabilitation district in place at the Kmart building, which locks in the property tax rate at its August 2012 rate for 10 years. Adkins said that is a “key piece” in marketing the property to potential developers and that the city has a few possibilities floating around.
The plan, announced initially in July, was expected to cost $20 million to tear down the Kmart building and construct a new building to house what was anticipated to be the largest movie screen in the state.
“It’s going to be 84 feet wide and over 50 feet tall,” Glantz said in July. “This will be larger than the Imax screen at the Henry Ford. Typical theater screens vary in size, but they are usually 30-60 feet wide; this is adding 30 percent onto that.”
Factors the company looks for in developing new properties include the capital used — including the land cost — and the current local market conditions, he said. Glantz added that the company is still looking to open a theater in Macomb County, but it has not solidified on any site to the point where he was willing to comment.
- 24 HRS
- 7 DAYS
- 30 DAYS
- Dozens file for Warren city offices as lawsuit lingers - Warren
- List of intersection accident data released - Metro Detroit
- Detroit Zoo crowdfunds to harness energy from poop - Metro Detroit
- Rebuilding Together breathes new life into homes - Farmington Hills
- Alleged murderer of party store owner to stand trial - Clinton Township
- Crime down, quality of department up in 2014 - Royal Oak
- Military museum announces upcoming event plans - Eastpointe
- Rock community ready to roast local show promoter - Roseville
- Tour the chocolate factory with Lamphere High’s ‘Willy Wonka’ - Madison Heights
- By the book: Experts explain how strange, outdated laws manage to stick around - Metro Detroit
- New kiosk to assist Stony Creek cyclists - Sterling Heights
- Kroger receives approval for $25 million marketplace - Royal Oak
- Jazz pros, students to celebrate music of past and present at April 30 concert - Detroit
- Stolen wedding ring a fake report, police say - St. Clair Shores
- Police investigate fatal single-vehicle crash - Shelby Township
- Construction continues at Macomb Mall - Roseville
- Frankenfoods: Are GMOs as scary as people think? - Metro Detroit
- Man in skeleton hoodie robs 7-Eleven - St. Clair Shores
- Jump for Trevor helps teen in need of a heart transplant - Southfield
- Farewell to the Field event takes a look back - Clawson